Working in the care sector is one of the most rewarding and impactful careers you can choose - but it’s also a field surrounded by misconceptions. These myths can discourage brilliant, compassionate people from stepping into roles where they could truly thrive. At The SKA Group, we speak to candidates and care providers every day, and we know firsthand that the reality of care work is far more positive, fulfilling, and diverse than many people realise. Here are seven of the m

The social care landscape is changing rapidly, and one thing is clearer than ever: the demand for skilled, compassionate carers is rising - and will continue to rise for years to come. As communities grow older, health needs become more complex, and expectations of care continue to shift, the sector is entering a new era where trained, confident care professionals are essential to delivering safe and meaningful support. This growing demand creates challenges for providers but

In the world of care, teamwork is not just helpful - it’s essential. No carer, no matter how skilled or compassionate, can provide the...

Care is a universal human value - but the way it is delivered should never be “one-size-fits-all.” Every individual who receives care...

In the world of care, collaboration isn’t just helpful - it’s essential. For those receiving care and support, especially long-term, the...

In today’s ever-evolving care landscape, the phrase “it takes a village” has never been more true. Whether supporting someone in their...

In the world of care, practical skills and knowledge are essential - but equally powerful is something far less tangible - a positive...

As the world changes, so does the landscape of care. What we once viewed as traditional or standard in caregiving is being reshaped by...

Trust is not built in a single moment - it grows slowly over time, with every interaction, every promise kept, every routine followed....

In care settings, the most outstanding support isn't always loud or obvious. It doesn’t always come with awards, applause, or grand...

For many of us, the outdoors represents freedom, discovery, and calm—a vital break from routine and a way to connect with the world. For...

When people think about support work, they often picture tasks like helping with meals, assisting with medication, or accompanying...